havaianas is one of the most iconic brazilian brands, and for this summer they made a colab with fruttare, the most famous fruit popsicle in brazil. our job was to create a 360º campaign, including advertising, key visual, prints, a special mailing, packaging, installation, marketing and store decoration. it was really fun to do this job since brazil, summer, heat, popsicle, havaianas and fruttare are all part of this tropical and and colorful universe.
cd: marcus sulzbacher
design: johann vernizzi, marcela vieira
art assistance: guilherme lobão
illustration: johann vernizzi (graphics), gelmi (3d)