havaianas released new sandals, the sport collection. our job was to create an advertising to spread the word. the idea was to make a sport arena with several steps, representing each and every sport out there. these steps are made of havaianas rubber. since these sandals are made to be used before or after the sports activities, every single character on the image is resting. this way, we could explore the main concept: the comfort that these sandals provides you.
cd: marcus sulzbacher
ad/design: johann vernizzi, pedro zuccolini
cw: carol pinheiro
3d: vetor zero