johann vernizzi, graphic designer & art director.
gueto hamburgueria

gueto (ghetto in portuguese) is a classic and traditional burger shop from sao paulo. when it was opened years ago, it was located right between a fancy restaurant and a simple and popular bar. the owner wanted it to be a meeting point where both clients could eat and interact with each other, despite anything. that’s the reason behind it’s name.

when i was asked to create it’s new visual identity, i tried to take that story to the logo, by using different fonts (drawn from vintage 1800’s fonts) to form a word, representing that diversity and how different things can form a solid structure.

design: johann vernizzi