johann vernizzi, graphic designer & art director.
havaianas christmas cordel

"cordel literature" is a popular form of brazilian art envolving folk novels, poems and songs. it's very famous among brazilians, specially on the northeast. they are produced and sold in street markets and hung from strings to display them to potential customers.

our goal was to create a true brazilian christmas for havaianas. since it's summer in brazil on christmas time, we wanted to escape from all that snow and north-pole themes. this way, we brought the heat and elements from brazilian culture to this special christmas.

client: havaianas
agency: almapbbdo
cd: marcus sulzbacher
design/ad & illustrations: johann vernizzi, dandara hahn
texts: fernando andreazi